Today’s New York Times has a fashion article titled, “Sneakers: Where Can’t They Go?” It’s about the trend of wearing sneakers in formal setting. You can already see one of the literary challenges faced by the writer of the article, Susan Joy: trying to avoid writing the word “sneakers” too many times. Joy, regrettably, was not fully up to the challenge. The brief article contains eighteen sneakerses, plus one in the title and one in a photo caption.
But she does make a couple of efforts to avoid the word, as in this sentence: “A quick scroll through the street-style blogs yields scores of shots of fashionable women looking confident and cool in their high-tech trainers and multicolor mash-ups.”
A couple of years ago, I promoted trainers from “Outliers” status to “On the Radar.” Roy’s use of it, being so obviously by way of avoiding writing “sneakers” yet again, is not enough to convince me to elevate the word to full-fledged NOOB.